British sports car manufacturer Lotus showcases the jewels from its product line-up at the 2013 Guangzhou International Automobile Exhibition, further asserting its presence in the Chinese market as its popularity grows amongst China’s fashion-conscious elite.
Chinese trend-setters looking for the ultimate in exclusivity and style, are warmly invited to the Guangzhou International Automobile Exhibition, where from 21 November, the iconic British sports car brand Lotus, affirms its commitment to the Chinese sports car fan. This follows the recent strategic acquisition by Lotus’ parent company DRB-HICOM, of the importer and distributor of Lotus cars in China.
The contemporary Elise S, the super-cool track warrior - the Exige S, together with the sleek Evora S Sports Racer will take pride of place, representing a cross-section of the Lotus product range. For the more adventurous, Lotus is pleased to present the exclusive Type 125. The single-seater, ultra high-performance Formula 1® inspired race car, which launched at Pebble Beach, California is the most exclusive sports car in the Lotus product line-up, bringing the driver as close as possible to the driving experience of a real Formula 1® car.
Aslam Farikullah, Chief Operating Officer for Group Lotus plc said, “The Chinese market is very important to Lotus, so much so that we made the acquisition of Symphony Lotus through our parent company DRB-HICOM. This strategic move confirms our commitment to expand our presence and to strengthen the Lotus marque in China. It also ensures that the Group controls not only the quality and the delivery, but also the marketing, sales and aftersales of the products in China. We appreciate the demand and desire for Lotus in China, and have worked extremely hard to ensure that the cars we hand build at our high-tech facility in Hethel, England, are perfectly suited to our global customers.”
“The Guangzhou International Automobile Exhibition enables us to reach out to the thrill-seeking, style-orientated sports car fan - those who expect an exclusive car, but one that delivers performance, unparalleled grip, together with exceptional ride and handling. Regardless of its enviable pedigree and heritage, Lotus is a youthful brand that all ages aspire to owning. We currently have nine dealers in China and Hong Kong, and expect to increase this number in the future as the demand for our cars grows. We are extremely excited with our new product range and plan to continue introducing new variants. Coupled with a more efficient production schedule, and together with the support from our Chinese dealers, we are looking at great things for Lotus fans in China,” added Aslam.
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