Saturday, March 29

Qoros 3 wins prestigious design award

Within weeks of its world premiere at the Geneva Motor Show, the Qoros 3 Hatch has won one of the world’s leading design prizes, a Red Dot Award.

The second production model from the new international car brand based in China has been bestowed with an ‘Honourable Mention’ accolade by the Red Dot jury, which recognised the “striking and particularly successful detail solutions” of the hatchback model. The prize will be awarded on 7 July 2014 during a celebratory gala event in Essen’s Aalto Theatre.

For the team led by Executive Director of Design, Gert Volker Hildebrand, this marks the second significant accolade this year. In early March the carmaker’s debut model, the Qoros 3 Sedan, received the Universal Design Award 2014 for outstanding product quality.

“For our international team these awards are both an honour and an incentive,” said Hildebrand. “In our designs, which are inspired by contemporary European automotive styling themes, we are integrating our own very distinctive touches and give our fledgling brand an identity of its own that will make it unmistakable.”

Qoros Vice Chairman Volker Steinwascher is delighted with these recent accolades: “As a new car brand, we feel confident in our endeavour to offer internationally competitive products of a high quality standard. To be named so soon in the same breath as the major car brands shows that we are on the right track.”

The Qoros 3 Hatch features a subtle evolution of the brand’s signature design cues, making for a dynamic and youthful appearance. It is distinguished by its athletic profile and a ‘wedge-shape’ ready-to-go look – appearing to lower the nose and raise the tail – which is accomplished by the subtly flared wheel arches, chrome belt-line trim, and two-colour roof spoiler.

The rear passenger door windows feature a ‘hockey-stick’ trailing line that extends into the C-pillar to allow easier access for occupants into the rear seats. At the front, the headlamps, deep radiator grille, air intakes and boldly-contoured fog lamp recesses give the face a muscular ‘bite’ and provide energy and poise.

A long wheelbase, short overhangs and a coupé-like silhouette allow for generous interior dimensions in the Qoros 3 Hatch that measures around 4.40 metres in length. The large tailgate and the extremely spacious, versatile luggage compartment round off the carefully devised spatial concept.

The Hatch’s cabin is dominated by a clean, horizontal design theme to emphasise the length and width of the spacious interior. At the centre of the ‘floating‘ dash sits the innovative Qoros MMH™ (Multi Media Hub) eight-inch touchscreen, which provides access to the advanced QorosQloud™ 3G connected services platform.

The Qoros 3 Hatch was developed by an international team of experienced motor industry experts and new, young talent. Based on the same advanced modular platform as the Qoros 3 Sedan, it achieves the same high standards of design, engineering, production and safety that meet the most stringent international requirements, and features identical state-of-the-art technology which is not usually available in cars in the compact segment. Like the Qoros 3 Sedan, the hatchback Qoros 3 Hatch is produced at the brand’s all-new factory in Changshu.

The internationally famous Red Dot Awards were developed by communications and design expert Peter Zec and has been presented since 2000, having evolved from the Design Innovations award originally launched in 1955. It honours outstanding design achievements in numerous categories that cover cars, architecture, household and home electronics all the way to fashion, life sciences and medicine.

In 2014, Red Dot Awards submissions were received from 1,816 manufacturers, designers and architects from 53 countries. The 40-strong panel of experts assessed a total of 4,815 products according to numerous criteria ranging from degree of innovation to functionality to environmental compatibility. This year’s award-winners include the brands Apple, Audi, Braun, Frogdesign, Mercedes-Benz, Nokia, Sony and Porsche.

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